Preparing Your Home for Photography
Ensuring your photos are the best they can be is a MASSIVE part of delivering a successful sales campaign. With more home buyers than ever scouring the web looking for their perfect home, the impression you give them first up will be the one that determines if they will proceed with a viewing or skip right on to the next available property in your area. Never before has it been this important to maximise your property photography potential!
Professional real estate photographers have the knowledge and experience (along with high-end equipment) to ensure each photo is captured brilliantly, however there are a few tips and tricks you can follow to help make the process run smoothly and efficiently and ensure you receive the imaging results a powerful marketing campaign requires. This will also save time and money by minimising or even eliminating the need for digital image corrections that can end up being quite expensive.
So lets get to the nitty gritty! Here’s our room by room preparation checklist to help make your home shine.
Throughout the property
Thoroughly clean the whole house (vacuum the carpet, mop wooden floors, clean benchtops)
Clean all your windows
Turn all ceiling fans off
Clear clutter off any surface (Tops of fridges, TV cabinets, Dressers, Tables, Outside dining settings etc)
Turn all TVs and computers off
Remove all personal photographs you don’t want in the final image
Ensure all shoes and toys are put away and out of sight
Open all blinds, shutters and curtains and let the natural light flow
Leave lights off
Remove surplus furniture that makes the space feel cluttered - open it up and let the space breathe
Exterior of the Property
Close the garage doors
Remove waste bins and loose rubbish from the front of the home (Place bins etc behind the fence or in the garden shed)
Remove your car/s from the driveway and from the front of the property (Park away from the home)
Clean up landscaping (sweep paths, mow the lawn, trim shrubs, clear dropped leaves)
Ensure all cobwebs from around the cornices and door frames are removed
Remove visible garden hoses
Remove toys & sports equipment etc
Kitchen
Clear the clutter from any benches
Ensure there is no old fruit in a fruit bowl
Leave one to two nice appliances on the bench
Remove everything from the fridge doors including magnets, artwork and flyers
Hide garbage bins
Ensure no dishes are in the sink
Close the dishwasher door
For a splash of colour a bowl of fresh citrus fruit can make a great centre piece
Dining table
Remove all clutter from the table
Place a centre piece on the table such as a vase of flowers in a colour that compliments the rest of your décor or a decorative bowl or ornament
Straighten up any chairs and ensure they are evenly spaced around the table
Remove high chairs or booster seats
Living / Family room
Remove stacks of magazines, newspapers and mail
Hide remote controls
De-clutter book shelves, fire place mantel, television cabinet
Plump up cushions
Remove / hide any kids or animal toys
If you have indoor plants – remove any dead leaves and dust large leaves
If you don’t have indoor plants consider adding a couple – great for photos and for open homes
Straighten rugs
Open and straighten curtains/blinds
Bathroom
Remove all toiletries from the vanity – no toothbrushes, deodorant or clutter
Remove shampoos, soaps etc from showers and bathtubs
Ensure toilet seat is down
Add a new toilet roll
Add some nice soap, a small flowering plant and perhaps a candle
Add fresh plump towels
Pull open the shower curtain
Bedroom
Make all beds neatly…folding corners neatly
If need be iron bed linen and bed ruffle
Remove all personal items from bedside tables. A small stack of books, a light and a small pot plant is all you need here
Remove all family photos from the walls
Clean under bed, removing items that may show up in the photos
Remove any wall stickers in kid’s rooms
Tidy bookshelves and remove some items if it looks very cluttered
Pets
Hide food and water bowls and litter boxes
Remove pet beds and toys
Vacuum sofas to ensure there is no animal hair
Keep pets out of the house
Ensure front and backyard are clear of pet toys and droppings
Highlight special features
If you have certain spaces that you want to highlight, make sure you tell the photographer. For instance, you may want a feature:
Your garden
Fire place or fire pit
Pool or spa – but make sure they are sparkling clean (remove all cleaners, toys, discoloured umbrellas, pool covers, debris)
And lastly, have confidence in your photographer! No matter how strong the temptation may be, there is no need to shadow him/her on the job, in fact, you will find they are more in the “zone” and able to focus their attention on producing quality results when they are allowed to move freely and without distractions. This is what they do best!